It's Ultra Violet Chris and blue is at that end of the spectrum. But also something that you can't see is the effect of, for example, a UV reflective, maybe waterproof, coating on an item. So two green (I.e.) jumpers might look completely different to them, especially if one is wool and one polyester.
I find it fascinating because it's like the question 'how do I know that the colour we both describe as blue looks the same to you?' We sometimes 'see' UV light as a fluorescence on some materials - the energy is absorbed and re-radiated at a lower frequency. But that's not seeing UV light. Chickens (and many birds) can see it directly. The colour they perceive doesn't have a name in human language!
Referring to it as an extra dimension is also very thought provoking:
Red, Green, Blue, Bok
Red + Green = Orange
Red + Bok = ?????